STEPS

STEPS

Description:

The idea was to design branding for a socks company. The concept I chose is: packaging design and branding for socks intended for rave parties - acid house, happy hardcore and techno. The product is socks that have pockets in which you can store small and useful things (money, drugs, etc.) while wearing them to a party.


I really enjoyed the work process, I researched the history of socks and from there I also learned what a real rave and underground is, after that I saw all kinds of inspirations for socks designs and their packaging designs that exist in the market and I tried to formulate a uniform design language for all the packaging and the general design.


A project for a branding course in Shenkar — third year

Description:

The idea was to design branding for a socks company. The concept I chose is: packaging design and branding for socks intended for rave parties - acid house, happy hardcore and techno. The product is socks that have pockets in which you can store small and useful things (money, drugs, etc.) while wearing them to a party.


I really enjoyed the work process, I researched the history of socks and from there I also learned what a real rave and underground is, after that I saw all kinds of inspirations for socks designs and their packaging designs that exist in the market and I tried to formulate a uniform design language for all the packaging and the general design.


A project for a branding course in Shenkar — third year

STEPS website

Logo formation process

Slogan, icons and color palette

The STEPS socks stand where I present - stickers, posters, packaging for socks, a shipping bag,

Website for ordering, socks with pockets inside which there are branded bags with small contents.

Packaging for socks and branding typography

posters

STEPS website

Logo formation process

Packaging for socks

and branding typography

Slogan, icons and color palette

posters

The STEPS socks stand where I present - stickers, posters, packaging for socks, a shipping bag, Website for ordering, socks with pockets inside which there are branded bags with small contents.