Description:

The idea was to design branding for a socks company. The concept I chose is: packaging design and branding for socks intended for rave parties - acid house, happy hardcore and techno. The product is socks that have pockets in which you can store small and useful things (money, drugs, etc.) while wearing them to a party.

I really enjoyed the work process, I researched the history of socks and from there I also learned what a real rave and underground is, after that I saw all kinds of inspirations for socks designs and their packaging designs that exist in the market and I tried to formulate a uniform design language for all the packaging and the general design.

A project for a branding course in Shenkar — third year